Articles

Article

Nov 11, 2025 • 2 min read

Subscription Marketing: Growing PaaS Market Awareness

Customer Acquisition Cost (CAC) remains the most significant barrier to growth for Product-as-a-Service (PaaS) companies. The primary challenge is not the service itself, but the need to first educate the market on the “as-a-service” model. This whitepaper addresses the central challenge of customer acquisition cost...

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Article

Jan 23, 2025 • 1 min read

Product-as-a-Service Trend Report 2025

Product-as-a-Service is affected by macro trends as every other business as well. However, due to the unique character of the business, some implications may be different. The Product-as-a-Service Trend Report 2025 by Circularity.fm provides an overview of the key trends to watch out for in...

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Article

Sep 25, 2024 • 2 min read

Success Factors for Circular Product-Service Systems

How can circular product-service systems contribute to a company's environmental and economic success? There is not a single answer to this question. One approach has been described by Dr. Anja Eisenreich, Dr. Marianne Kuhlmann, Dr. Manuel Braun and myself, Patrick Hypscher. Success Factors Based on...

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Article

Mar 12, 2024 • 14 min read

PaaS Potential Wheel: Does my Product work as-a-Service?

Is it a match? Or not? Or maybe? There are indicators that help to assess the PaaS potential of a product. Not all physical products qualify to be integrated in a winning Product-as-a-Service. Some products are more suitable than others. From a customer point of...

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Article

Feb 14, 2024 • 6 min read

Why do companies launch Product-as-a-Service businesses?

Product-as-a-Service attracts a lot of interest. They have been launched in many industries, on many continents, in B2C & B2B. There are even arguments that Product-as-a-Service is a superior way of doing business concerning resource consumption and planetary health. But what makes them so compelling?...

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Article

Nov 04, 2023 • 5 min read

Stop talking about regenerative business models. They don’t exist (yet).

In the last months, I was looking for the non-existent. I realized that there are no regenerative business models. Let me tell you why. Understanding Business Models Inspired by the Business Model Canvas, a business model describes: What an organisation offers to its customers (value...

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Article

Oct 28, 2023 • 5 min read

Corporate Sustainability Reporting Directive (CSRD) in a nutshell

What is the essence of the Corporate Sustainability Reporting Directive, published on December 16 2022 by the European Union? Highlights The CSRD introduces double materiality. Materiality refers to aspects with impact. Single materiality is understood as the impact of the social and environmental ecosystem on...

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Article

Oct 20, 2023 • 9 min read

The five commercial KPIs you need to monitor in a circular Product-as-a-Service

When was the last time you were lost? Where have you been? How did you feel? If you come from a traditional linear economy sales model, it's easy to get lost in a circular Product-as-a-Service model. You have lasting customer relationships. You own the assets....

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Article

Sep 20, 2023 • 6 min read

Cohort analysis: How you know you improved your XaaS subscription proposition

We humans live in the present. We tend to value 10 EUR today more than 10 EUR in five years. This is the same in business. Usually, we chase short- to mid-term goals. The catch with Anything-as-a-Service models is that the impact of many decisions...

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