Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand? In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.

Find out more about …

• bedzzzy: https://bedzzzy.com/
• Auping: https://www.auping.com/
• The circular mattress: https://www.auping.com/en/mattress-evolve