Circularity at Airbus: How SecondLife Cuts Waste and Costs
24,000 Airbus employees trade unused industrial assets on a digital marketplace. How SecondLife saved 160 tons of waste and 1,600…
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102 episodes found
Breitling Rewind: Repair as a Heritage Business Model
Some Breitling watches increased 8x in value over two decades. Aurelia Figueroa and Gianfranco Gentile on why heritage is the…
Circular Strategy at Philips: Turning Trade-Ins Into Revenue
Philips refurbs MRI systems to as-new quality at 70% of the original price. Patrick Lerou on how circular trade-ins drive…
Direct-to-Consumer: Whirlpool Corp’s Certified Refurb Strategy
How does Whirlpool turn returned appliances into revenue? Samantha Truesdell and Caio Doranti on building a certified refurb program that…
MedTech Recycling: Johnson & Johnson’s Waste-to-Value Model
How J&J MedTech turns take-back into growth: lower hospital waste costs, measurable impact reports, and a scalable model across markets.
Circular Furniture: How Vitra Circle Scales Refurb via Dealers
Can decades-old furniture fuel a profitable circular business? Rolf Keller on Vitra's B2B buyback model: 90% paid, 60–90% CO2 saved,…
Circular Design: Systemic Innovation
Why design circular systems, not just products? Anne Farken of BMW's Designworks on integrating product, ecosystem, and business model thinking…
Circular Design: Rethinking Products
What if fewer components meant more innovation? Nicola Stattmann on reducing 50 parts to 5, why circular design cuts costs,…
Circular Design Principles: Overcoming Material Barriers
Why make disposables from materials built to last forever? BASF's Andreas Maegerlein on the plastic paradox: 80°C debonding adhesives, yellowing…
The Commercial benefits: Using recyclates in Washing Machines by V-ZUG
How do you scale recycled plastics beyond pilot projects? V-ZUG's sustainability leads on hitting 50-70% PCR in premium appliances at…