PaaS Decoded

Product-as-a-Service propositions are seen as a key business model for implementing the circular economy. However, PaaS comes with specific challenges:

1. Why should people rent and not buy?
2. What are the differences between B2B & B2C customers?
3. What software is best to manage all the contracts?
4. How to fund the assets?
5. Does PaaS save resources?

And, in the case of launching it from inside a linear company: Do stakeholders understand the different characteristics of PaaS and adapt the steering accordingly?

While many of these challenges may be clear, possible solutions are too often hidden. So, let’s unveil them!

Welcome to PaaS Decoded – 16 conversations about the fine details of Product-as-a-Service!

All released episodes:

• B2C
  • Bert van Son, MUD Jeans – Close the Loop with Lease a Jeans
  • Shuchir Bhatia, HP Instant Ink – Scaling a Value Proposition around the World?
  • Boris Romero, Vincent van Lamoen, Philips – Operating & Communicating Refurbishment Successfully
• B2B
  • Rob Keulemans, Royal Ahrend – From a Separated Startup to an Integrated Business
  • Jonas Bulach, V-ZUG – Reporting & Accounting of a PaaS Model
  • Caroline Stern, Hilti – Overcoming Hidden Complexities of Circular Rental and Reuse
• Funding
  • Lennert van Mens, Commerzbank – Financing a PaaS Business
  • Andrew Shannon, Circularity Capital – The Asset’s influence on Funding
  • Mitja Sadar, formerly Grover – Debt Financing of PaaS Assets
• Process & IT
  • Anna Balez, Lizee – Finding the best Circular Model for Customers & 
Business
  • Dave Mackerness, kaer – Cooling-as-a-Service and the Role of Technology
  • Dr. Tom Schneider, Benedikt Braig & Jörg-Andre Junker, TRUMPF – Be more Efficient 
with Equipment-
as-a-Service
• Impact
  • Ankita Das, Circular X – Identifying and Mitigating Rebound Effects
  • Nora Sophie Griefahn, Cradle to Cradle NGO – From Product to Performance
  • Dr. Marianne Kuhlmann – UNDRESS Circularity – Assessing the Impact of Circular Business Models
• Reflection
  • Mailin Jappé, Everything a Board needs to know about Product-as-a-Service

Find all the episodes in chronological order here: