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Date: June 19, 2025, 4 pm UTC08 / 9 am CET
Duration: 2.5h

Register Here

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About the Product-as-a-Service Roundtable

Learn from and with other PaaS practitioners

Starting and growing a subscription business as a startup or in a traditional sales environment can feel isolating. It requires exploring new paths in the offering, communication, operations and finance. Yet, only a few professionals have PaaS experience.

The Product-as-a-Service Roundtable brings together experienced PaaS professionals and facilitates peer learning.

Agenda

Our roundtables tackle pressing challenges of Product-as-a-Service in companies in just two and a half hours and promote the exchange of experiences between companies. The roundtables take place online, so there is no travelling involved.

  1. Get to know each other
  2. The challenge
  3. Everyone’s Experiences and Solutions
  4. Needs & Offers

The roundtable is held online and free of charge. The language of the roundtable is English. Miro is used as a collaboration tool. The roundtable is not recorded. Patrick Hypscher moderates the roundtable.

Participants

  • You run a product-as-a-service business – be it as subscription, rental, pay-per-use or similar service business
  • Your PaaS business is live and you have at least one paying customer
  • You have PaaS-related challenges and look for exchange with people in similar situations

Please register here. After reviewing your registration, you will receive an invitation.

You provide services to PaaS providers (software, consulting, financial services or more)? Please reach out, as another format including you might be around the corner.

About the Host

Patrick Hypscher built up BlueMovement, the corporate PaaS of BSH Home appliances. After the launch in The Netherlands, BlueMovement entered the German market. With millions in revenue and tens of thousands of customers, BlueMovement is the biggest PaaS solution in the home appliance industry in the world.

Patrick launched the podcast Circularity.fm. It covers multiple PaaS cases, especially through the series PaaS Decoded. Many guests expressed the need to exchange with fellow PaaS practitioners, so the Product-as-a-Service Roundtable was born.

Previous Roundtables

  • January 27, 2025: How to craft an attractive PaaS proposition? Adding value to the PaaS offering to make it more compelling compared to transactional sales offerings.

About Product-as-a-Service

Product-as-a-service (PaaS) is a business model that delivers ongoing value through a combination of service elements on top of a physical product. The provider usually owns the physical product, while the customer enjoys the benefits of using the product.

Learn more about PaaS: