How can you inform customers about the way in which you apply circularity? Many organizations invest a lot in their circular approach and want to share this with the public. In this episode, Silke from…Read more
Building a marketplace requires growing two customer groups at the same time: The buyers and the sellers. Providing platform services that compete with the sellers' offerings adds another twist to the challenge. In this episode,…Read more
Why should a brand or manufacturer offer its products as a service? And what will they learn about their products? In this episode Puck, the founder of Hulaaloop will share her experience in renting out…Read more
Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service…Read more
Did you ever wonder how a large company organizes the transformation to a more circular business? And what if you're producing and selling thousands of products - how to assess and manage their circularity? These are…Read more
How to run a Product as a Servíce business together with a social partner? And how to remove the worries of poor people with a subscription? The Papillon project rents out Bosch home appliances to…Read more
I’m excited because it’s not only the first episode of Circularity.fm but also my first podcast episode. I’m also really enthusiastic about the content: the circular business model map! It’s a bit of an odd…Read more
Welcome to Circularity.fm! This is a quick introductory episode before the first real episode. Before I start, I’ll give you some essential information about this podcast. What will you get out it? First, this podcast…Read more
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Product-as-a-Service is affected by macro trends as every other business as well. However, due to the unique character of the business, some implications may be different. The Product-as-a-Service Trend Report 2025 by Circularity.fm provides an…
How can circular product-service systems contribute to a company’s environmental and economic success? There is not a single answer to this question. One approach has been described by Dr. Anja Eisenreich, Dr. Marianne Kuhlmann, Dr….
Is it a match? Or not? Or maybe? There are indicators that help to assess the PaaS potential of a product. Not all physical products qualify to be integrated in a winning Product-as-a-Service. Some products…
Product-as-a-Service attracts a lot of interest. They have been launched in many industries, on many continents, in B2C & B2B. There are even arguments that Product-as-a-Service is a superior way of doing business concerning resource…