Implementing Circular Design Principles

In our new series Implementing Circular Design Principles, you’ll discover how design enable or limit circular outcomes at the material, product, business model and system level. Produced in partnership with the German Design Council, this series explores the four circular design strategies: Rethink, Reduce, Reuse, and Recycle.

Across three episodes, you’ll learn from Andreas Maegerlein from BASF, Nicola Stattmann from Büro Nicola Stattmann, and Anne Farken from Designworks, a BMW Group Company, how these principles apply to overcoming material barriers, rethinking products, and driving systemic innovation in practice.

Our collaboration partner, the German Design Council, is Germany’s leading authority on design. Since 1953 they act as a thought leader in the field, being committed to realising the potential of design for a sustainable future. With a focus on business and economic development, their mission is to move business by design. They connect business with design for circular design, transformation, and economic success.

Want to learn more about circular design? The German Design Council hosts the Circular Design Summit, which shows how design, the circular economy, sustainable design and sustainable innovation work together. With insights, strategies and best practices for transformation fit for the future. The next summit takes place on March 25, 2025 in Stuttgart, Germany: https://www.german-design-council.de/en/circular-design-summit