The Commercial benefits: Using recyclates in Washing Machines by V-ZUG
How do you scale recycled plastics beyond pilot projects? V-ZUG's sustainability leads on hitting 50-70% PCR in premium appliances at near cost parity.
Recycled Plastics for Premium Brands
In our new series Recycled Plastics for Premium Brands, you’ll discover how manufacturers can secure reliable and sustainable material supply by building circular supply chains from waste plastics. Across four episodes, this series addresses the practical requirements for using technical recyclates in premium applications, including organisational alignment, technical feasibility, market acceptance, and commercial viability.
The series opens with Fridolin Pflüger, Co-Founder and CEO of HolyPoly, who outlines key market dynamics and technological developments shaping circular material strategies in engineering plastics. This is followed by three case studies from Bosch Power Tools, Vorwerk, and V-ZUG. Each case examines how closed-loop systems are developed for premium products, from collection and sortation to material qualification, cost parity, and maintaining quality standards.
Recycled Plastics for Premium Brands is sponsored by HolyPoly, a circular service provider and material supplier specialising in recycled engineering plastics. HolyPoly supports brands in developing application-specific material loops by accessing post-consumer waste streams, covering areas such as collection concepts, reverse logistics, material analysis, and recycling process development. The work focuses on converting discarded products into industrial-grade recycled materials suitable for technical applications.
Find out more about HolyPoly here: https://holypoly.co/
Episodes
4 episodes in this series
Feasibility & Desirability: How Bosch built a drill from post-consumer recycled plastics
Can recycled plastics pass Bosch's drop test? Isabelle Gola on closing the loop with 17-year-old tools, 500K data points, same price, same performance.
Post-Consumer Recyclate: How to get organisational buy-in – The Vorwerk Case
How did Thermomix get 70% post-consumer ABS approved? Nhung Kieu and Michael Kroh on overcoming internal skepticism, pricing traps, and the "Doc Crow Show."
Recycled Plastics: How premium brands build a reliable supply – the HolyPoly approach
Can premium brands source reliable recycled plastics? HolyPoly's Fridolin Pflüger on the coming supply crunch, cost parity, and 60-80% carbon savings.