Recycled Plastics for Premium Brands

In our new series Recycled Plastics for Premium Brands, you’ll discover how manufacturers can secure reliable and sustainable material supply by building circular supply chains from waste plastics. Across four episodes, this series addresses the practical requirements for using technical recyclates in premium applications, including organisational alignment, technical feasibility, market acceptance, and commercial viability.

The series opens with Fridolin Pflüger, Co-Founder and CEO of HolyPoly, who outlines key market dynamics and technological developments shaping circular material strategies in engineering plastics. This is followed by three case studies from Bosch Power Tools, Vorwerk, and V-ZUG. Each case examines how closed-loop systems are developed for premium products, from collection and sortation to material qualification, cost parity, and maintaining quality standards.

Recycled Plastics for Premium Brands is sponsored by HolyPoly, a circular service provider and material supplier specialising in recycled engineering plastics. HolyPoly supports brands in developing application-specific material loops by accessing post-consumer waste streams, covering areas such as collection concepts, reverse logistics, material analysis, and recycling process development. The work focuses on converting discarded products into industrial-grade recycled materials suitable for technical applications.

Find out more about HolyPoly here: https://holypoly.co/