How integrated should a Product-as-a-Service proposition be in the core business? If an existing company starts a new as-a-service business, this question needs to be answered. In this episode, Rob Keulemans, Chief Commercial Officer at...
Every Product-as-a-Service needs a product in the first place. A well-designed product supports the success of the subscription proposition. The Cradle to Cradle school of thought paved the way for circular thinking in product design....
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