b2c

HP Instant Ink – Scaling a Value Proposition around the World

HP's Shuchir Bhatia explains how Instant Ink delivers ink before you run out, why customers pay per page not cartridge,…

MUD Jeans – Close the loop with Lease-a-Jeans

Discover how MUD Jeans built the world's only closed-loop denim subscription, including bank partnerships, IKEA collaboration, and recycling economics.

Ep. 7: Urwahn bikes: Using a Circular Label in your communication

How can you inform customers about the way in which you apply circularity? Many organizations invest a lot in their…