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Latest Articles & Insights

Learn more about selected circular business model questions

Article
2 min read

Subscription Marketing: Growing PaaS Market Awareness

Customer Acquisition Cost (CAC) remains the most significant barrier to growth for Product-as-a-Service (PaaS) companies. The primary challenge is not the service itself, but the need to first educate the market on the “as-a-service” model. This whitepaper addresses the central challenge of customer acquisition cost...

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Article
1 min read

Product-as-a-Service Trend Report 2025

Product-as-a-Service is affected by macro trends as every other business as well. However, due to the unique character of the business, some implications may be different. The Product-as-a-Service Trend Report 2025 by Circularity.fm provides an overview of the key trends to watch out for in...

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Article
2 min read

Success Factors for Circular Product-Service Systems

How can circular product-service systems contribute to a company's environmental and economic success? There is not a single answer to this question. One approach has been described by Dr. Anja Eisenreich, Dr. Marianne Kuhlmann, Dr. Manuel Braun and myself, Patrick Hypscher. Success Factors Based on...

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Patrick Hypscher - Host of Circularity FM

About the Show

Circularity.fm is the podcast about understanding, building and managing circular business models.

Each episode features candid conversations with managers, founders and investors, unpacking the numbers, trade-offs, and playbooks behind scalable circular models. We zero in on what moves the P&L - materials innovation and product design, repair and reuse, refurbishment and remanufacturing, reverse logistics and recycling, legislation and financing.

Produced in partnership with top-tier circularity events worldwide, we bring you fresh strategies, case studies, and deal-room insights from the global stage. If you're building the next generation of resilient, low-resource businesses, tune in to Circularity.fm - where circularity meets profitability.