The Circularity Podcast
Conversations about circular business models
The podcast about understanding, building and managing circular business models around the world.
Featured Series
Dive into expert knowledge on specific circular economy topics
Latest Episodes
Direct-to-Consumer: Whirlpool Corp’s Certified Refurb Strategy
How does Whirlpool turn returned appliances into revenue? Samantha Truesdell and Caio Doranti on building a certified refurb program that…
MedTech Recycling: Johnson & Johnson’s Waste-to-Value Model
How J&J MedTech turns take-back into growth: lower hospital waste costs, measurable impact reports, and a scalable model across markets.
Circular Furniture: How Vitra Circle Scales Refurb via Dealers
Can decades-old furniture fuel a profitable circular business? Rolf Keller on Vitra's B2B buyback model: 90% paid, 60–90% CO2 saved,…
Circular Design: Systemic Innovation
Why design circular systems, not just products? Anne Farken of BMW's Designworks on integrating product, ecosystem, and business model thinking…
Circular Design: Rethinking Products
What if fewer components meant more innovation? Nicola Stattmann on reducing 50 parts to 5, why circular design cuts costs,…
Circular Design Principles: Overcoming Material Barriers
Why make disposables from materials built to last forever? BASF's Andreas Maegerlein on the plastic paradox: 80°C debonding adhesives, yellowing…
Latest Articles & Insights
Learn more about selected circular business model questions
Article
Subscription Marketing: Growing PaaS Market Awareness
Customer Acquisition Cost (CAC) remains the most significant barrier to growth for Product-as-a-Service (PaaS) companies. The primary challenge is not the service itself, but the need to first educate the market on the “as-a-service” model. This whitepaper addresses the central challenge of customer acquisition cost...
Article
Product-as-a-Service Trend Report 2025
Product-as-a-Service is affected by macro trends as every other business as well. However, due to the unique character of the business, some implications may be different. The Product-as-a-Service Trend Report 2025 by Circularity.fm provides an overview of the key trends to watch out for in...
Article
Success Factors for Circular Product-Service Systems
How can circular product-service systems contribute to a company's environmental and economic success? There is not a single answer to this question. One approach has been described by Dr. Anja Eisenreich, Dr. Marianne Kuhlmann, Dr. Manuel Braun and myself, Patrick Hypscher. Success Factors Based on...
About the Show
Circularity.fm is the podcast about understanding, building and managing circular business models.
Each episode features candid conversations with managers, founders and investors, unpacking the numbers, trade-offs, and playbooks behind scalable circular models. We zero in on what moves the P&L - materials innovation and product design, repair and reuse, refurbishment and remanufacturing, reverse logistics and recycling, legislation and financing.
Produced in partnership with top-tier circularity events worldwide, we bring you fresh strategies, case studies, and deal-room insights from the global stage. If you're building the next generation of resilient, low-resource businesses, tune in to Circularity.fm - where circularity meets profitability.