Why do companies launch Product-as-a-Service businesses?
Product-as-a-Service attracts a lot of interest. They have been launched in many industries, on many continents, in B2C & B2B. There are even arguments that Product-as-a-Service is a superior way of doing business concerning resource consumption and planetary health. But what makes them so compelling?
Six benefits in three dimensions turn PaaS attractive: Customers, Business and Planet.